Poster Analysis

Again I created the poster in Macromedia Fireworks, the problems I encountered with this piece of construction was it had to much detail for the information on it and also lacked an image of the newspaper (Constructive Feedback). Apart from these changes the overall layout and house style is consistent.

Second Version:

Third Version:

Newspaper Analysis

Firstly I designed the newspaper in Macromedia Fireworks. I set the layout as two different pages but on one spread. I showed one of my colleagues and they gave feedback and the feedback was as follows; good house style and layout but lacks local information.

After receiving constructive feedback I decided to add a column of horoscopes and also adding local news. The problem I have encountered after making these changes is that the pages would not be able to fold without the information being distorted at the same time and the text would be unreadable.

Planning Radio Advertisement

To create a radio broadcast you need software with different layers like image manipulation software e.g. Macromedia Fireworks or Adobe Photoshop but in a digital sound sense, where you record and edit different sounds on different layers.

The hardware I look to use is an iMac because it has an application on there called garage band where you can record songs, soundtracks, podcasts and other digital sound files. I will be using the podcast function to record my radio broadcast because there will be a lot of narrative included within the broadcast, the only thing that will be different is that the radio broadcast I create will not be streamed through radio stations and LIVE.

Within a radio broadcast you would use a range of digital sounds to create your final radio advertisement. The digital sounds you would use would be jingles which may be to create an “un-silent” break so the audience can listen to a sound that breaks up the two pieces of narrative from before and after rather then having just a silence of a couple of seconds. Secondly you might include some sort of music, instrument or soundtrack that may be used to advertise a person who wrote/sang the song, used to advertise the popularity of the song or could just be a link to the news story that has come before or followed after the music.

Another form of sound that can be used is sound effects. These can be sounds that you have purposely made to create an effect or you could have inserted after to change the mood or feeling of that particular part of the advertisement. Again it can also be used to link in with the story being told.

Resources the helped me create a subject for the article for our newspaper

Links to the resources that helped me write the article for our newspaper:

http://news.bbc.co.uk/1/hi/health/8583551.stm

http://www.rcplondon.ac.uk/media/Press-releases/Pages/24-Mar-2010-passive-smoking-is-a-major-health-hazard-to-children-says-the-RCP.aspx

http://www.rcplondon.ac.uk/professional-Issues/Public-Health/Pages/Tobacco.aspx

http://www.nhs.uk/news/2010/03March/Pages/Call-to-ban-smoking-in-cars.aspx

Background Research on Express & Star

The Express & Star was founded in Wolverhampton in the 1880s by the Scottish-American millionaire Andrew Carnegie and a group of radical Liberal Party members, including Thomas Graham.

Carnegie’s aim was to campaign, through a string of regional daily newspapers, for the creation of a British Republic.

His dream was to sack the monarchy, scrap the House of Lords and destroy every vestige of privilege in the land.

By 1902 Carnegie had abandoned his mission and the newspaper has been owned by the Graham Family ever since.

In the 1980s it paved the way for the computer revolution in the British newspaper industry and has remained in the forefront of publishing technology.

The Express & Star has steadily overtaken its rivals to become the biggest-selling regional evening newspaper in Britain.

Newspaper Posters

Here are some examples of some newspaper posters which can be seen outside shops:

Normally, the newspapers poster is usually found standing up from the floor, but as some images show above it can also be displayed by hanging it up on a wall.

Letter

Me and my team wrote a letter to Express & Star to ask certain questions about the company, which are displayed already in my blog. When we sent the letter since about 3 weeks ago and also emailed them after we have still not heard from them, so what we did is just found information of thier website and used it to describe how the company operates, how it started and how big the company is now.